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Wedding wire6/19/2023 ![]() That number can vary based on your location, the type of vendor you are, and the level of advertising you want to do. I pay $164 a month to be a "featured" photographer on WeddingWire. Here’s a visualization of the numbers above that I think show the dramatic difference in the quality of the leads coming from WeddingWire. That’s a decline in revenue of about 31% on a per-wedding basis. Issue two is once I do capture the business it results in an average booking that is $1248 less than non-WeddingWire leads. This adds costs since it means more meetings, more calls, etc. This means I have to work harder to capture the business when it arrives at my door. For one, my booking rate for these inquiries is much lower (at 22.5%) than my overall average of 40%. There are two things that strike me as important. Here are those numbers:ģ1 inquiries which resulted in 7 bookings or 22.5% of the total inquiries from the site, which was a gross revenue of $19,396, which averages out to $2771 per wedding. It becomes very telling when I separate out the WeddingWire bookings and examine them on their own. Which was a gross revenue of $180,856, which averages out to $3478 per wedding (Note: these are gross numbers, and don’t include any costs such as second shooters, albums, taxes, travel fees, prints, or my Amazon addiction). In 2016 I had 130 inquiries, which resulted in 52 bookings or 40% of my total inquiries. ![]() I’m going to formulate a similar truth and see how it applies to advertising on the WeddingWire. It’s from this line of work that my love for numbers developed. First, the data.īefore I traded my cubicle for a camera, I spent about 40 hours a week in the insurance industry, working on very fancy-sounding projects for large commercial insurance risks. Based on the data I record while running my wedding business, can I prove whether or not it’s a “good idea” to invest your money and advertise on one of these sites. It seems to me that an unusual number of the inquiries that come in through WeddingWire are light on details, light on budget, and light on follow-up. From my experience it can be extremely difficult to quantify the leads you receive from the WeddingWire. Once you have chosen which level of advertising you are comfortable with (fees can be up to $400 per month) you can post some photos, set up your price page, and let those sweet sweet inquiries pile up.Įxcept it’s not quite that simple. ![]() Whether we like it or not (or whether we can afford it or not), sites like WeddingWire do drive business towards their vendors. Why should a photographer care about WeddingWire? This means that your business will show up in the search results when our bride above starts looking for a wedding photographer. For example, a bride looking for vendors can search (for free) by zip code, and then refine her search using categories like starting price, average rating, or “photographic style.”Īs a vendor, you can choose to pay a monthly advertising fee to have an online "storefront" on WeddingWire. What is WeddingWire?Īt its essence, WeddingWire is an online marketplace that connects brides and grooms with wedding vendors. For the purposes of this post I’m going to focus specifically on the WeddingWire, but you could easily extrapolate this data and apply it to other sites that function similarly like The Knot.
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